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Fundraising Pharmacy invites you to join us in Vancouver for the third annual WCFC -- the only award-winning, multi-day, annual professional development opportunity for fundraisers in western Canada.
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Thursday, May 31 • 1:55pm - 3:10pm
B3-4: Build it and they will come: Acquiring new donors with giant blanket forts LIMITED

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Limited Capacity seats available

Canuck Place Children's Hospice faces a particular challenge--the topic of terminally ill children tends to shut down conversations. This makes finding and acquiring new donors difficult.

In an effort to tell a different story about Canuck Place, we launched the Best Day Ever campaign. At the centre of this campaign was a giant blanket fort that we built in downtown Vancouver. We invited the public and media, shared stories from inside the hospice and encouraged visitors to give toward Canuck Place kids' best days ever.

This case study will explore how we developed this integrated campaign, the challenges we faced and the results of the month-long communications and fundraising campaign.

Attendees will leave with new, creative ways to develop their own original campaigns and with best practices around launching and optimizing an online/offline campaign with many moving parts. 

avatar for Debbie Butt

Debbie Butt

Director, Marketing, Communications and Events, Canuck Place Children's Hospice
Debbie leads the communications, marketing and proprietary fundraising events team for Canuck Place. Working in partnership with families, volunteers, clinical and fundraising staff the communications and events team engages the community, donors and builds awareness of the posit... Read More →
avatar for Julile Szabo

Julile Szabo

Founder, Capulet Communications
Julie Szabo is a world-class digital strategist with a deep understanding of technology and web culture, and experience deploying complex, innovative digital projects that connect and inspire people to improve their world. Julie is a founder of Capulet Communications, a digital m... Read More →

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