Western Canada Fundraising Conference 2018

***SPOILER ALERT***

If you are a The Walking Dead fan and are not up-to-date with the series, then this session is about bequest marketing and you should come to it so you can raise A LOT of money for your charity from ordinary folks.  But before you do, you should catch up on #TWD, otherwise you are really going to hate me...also STOP READING NOW!

OK, all not-up-to-date #TWD fans, you've been duly warned.  Below, I'm going to tell you about my session on Legacy Marketing and it has some #TWD spoilers.

Just like Carl on The Walking Dead did his best to create a better world with what he left behind, your ordinary donors want to do the same.  The benefit of not being in the throes of a zombie apocalypse is your average donor has significant assets and a propensity to give to your charity.  With the right approach, they will arrange a very meaningful gift for your organisation.  Just like Carl carefully prepared his wishes for a better world and shared them with all the important people in his life, your donors are willing to do the same.  All you need is the right approach and some tools to build the relationship.

Come to this session to learn how you can help your ordinary donors achieve extraordinary philanthropic dreams with an effective legacy marketing program.