Western Canada Fundraising Conference 2018

In (Re)Building Your Sponsorship Program from the Ground Up you will walk away with the tools, insights and confidence needed to demonstrate the value of your sponsorship opportunities.
In this half day session, sponsorship expert Chris Baylis will teach you to turn more of your proposals into sales. You’ll learn to leverage the latest sponsorship trends to drive greater success for your organization.

In this session, we will cover the entire sponsorship process in detail with the goal of increasing your sponsorship sales:
• Prospecting and getting the meeting
• Valuation: Sponsorship valuation techniques, basic to advanced strategies
• Sponsorship packages that work
• Activation development: Building custom activations and engaging sponsors in the process
• Going beyond logo placement to create value
• Using sponsorship to improve participant experience
• Why audience data is your most important asset (and what to do with it)
• Fulfillment and renewal

Key Learning Outcomes:
1) Learn how to get the meeting with sponsors and walk away with the sale
2) Learn how to conduct a valuation of your property and stop guessing at what to ask sponsors for
3) Build activation ideas that your sponsors and your audience will love