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Fundraising Pharmacy invites you to join us in Vancouver for the third annual WCFC -- the only award-winning, multi-day, annual professional development opportunity for fundraisers in western Canada.
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Thursday, May 31 • 3:10pm - 4:25pm
B4-2: Do you need puppies and kittens to make money on Facebook? LIMITED

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Limited Capacity seats available
Three years ago the BC SPCA was making negligible revenue from Facebook. Now their Facebook income is well into the six figures with a great ROI. They’ve always had puppies and kittens. What changed?

In this session Shoni will share their proven strategies for getting to know their market, targeting those who are most likely to convert and using analysis for agility and optimization. She’ll also cover what they’ve learned about new donor acquisition and maximizing newsworthy moments.

While it can’t be denied that puppies and kittens help, the BC SPCA believes their success has more to do with applying the tactics big business has spent millions developing, than the cuteness factor.
Speakers
avatar for Shoni Field

Shoni Field

Chief Development Officer, BC SPCA
Shoni Field is the Chief Development Officer at the British Columbia SPCA, the largest animal sheltering and welfare organization of its kind in North America.  She runs a full spectrum fundraising program raising more than $30 million annually. Shoni has been fundraising for more... Read More →

Shoni Field BC SPCA Do you need Puppies and Kittens Western Canada Fundraising Conference May 2018 pptx
Thursday May 31, 2018 3:10pm - 4:25pm
Boardroom | MOV 1100 Chestnut St, Vancouver, BC V6J 3J9, Canada
  Breakout session

Attendees (17)