Fundraising Pharmacy invites you to join us in Vancouver for the third annual WCFC -- the only award-winning, multi-day, annual professional development opportunity for fundraisers in western Canada.
Thursday, May 31 • 11:15am - 12:15pm
B2-4: The Carl Factor - Making the world a better place from beyond the grave LIMITED

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Limited Capacity seats available


If you are a The Walking Dead fan and are not up-to-date with the series, then this session is about bequest marketing and you should come to it so you can raise A LOT of money for your charity from ordinary folks.  But before you do, you should catch up on #TWD, otherwise you are really going to hate me...also STOP READING NOW!

OK, all not-up-to-date #TWD fans, you've been duly warned.  Below, I'm going to tell you about my session on Legacy Marketing and it has some #TWD spoilers.

Just like Carl on The Walking Dead did his best to create a better world with what he left behind, your ordinary donors want to do the same.  The benefit of not being in the throes of a zombie apocalypse is your average donor has significant assets and a propensity to give to your charity.  With the right approach, they will arrange a very meaningful gift for your organisation.  Just like Carl carefully prepared his wishes for a better world and shared them with all the important people in his life, your donors are willing to do the same.  All you need is the right approach and some tools to build the relationship.

Come to this session to learn how you can help your ordinary donors achieve extraordinary philanthropic dreams with an effective legacy marketing program. 

avatar for David Kravinchuk

David Kravinchuk

Philanthropy Firebrand, The Common Good fundraising agency
I firmly believe philanthropy’s power belongs to everyone. So, I spend my days helping donors-next-door achieve their dream of building a better future.I’m thrilled to work with clients across Canada and internationally, inspiring donors to unleash their desire for meaningful... Read More →

Thursday May 31, 2018 11:15am - 12:15pm PDT
Boardroom | MOV